NWEA

A Private Equity Firm, The Makers of the MAP Test, and an Ed Tech Publisher Join Forces

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Prepare to watch more of your tax dollars spiral down the drain of standardized testing. 


 
A year after being gobbled up by private equity firm Veritas Capital, ed tech company Houghton Mifflin Harcourt (HMH) is acquiring K-12 assessment giant Northwest Evaluation Association (NWEA). 

Let me put that in perspective – a scandal-ridden investment firm that made billions in the wars in Iraq and Afghanistan bought one of standardized testing’s big four and then added the Measures of Academic Progress (MAP) test to its arsenal.

This almost certainly means the cost of state testing is going to increase since the providers of the tests are shrinking. 

“It used to be if you put out a [Request for Proposal] RFP for state assessment, you get five, six, 10 bidders,” said Scott Marion, executive director of the Center for Assessment. “Now you’re lucky to get three. When you’re doing that, there’s maybe not as much expertise and certainly the cost will go up” (emphasis mine).

Under the proposed deal announced in January, the testing company’s assessments and the ed tech company’s test prep materials will become intimately entwined. 

NWEA, best known for its MAP assessment, will operate as a division of HMH. And NWEA’s tests will be aligned with HMH’s curriculum.

You can just imagine how this will affect the marketplace. 

NWEA serves about 10,000 school districts and HMH estimates it works with more than 50 million students and 4 million educators in 150 countries, according to a press release about the proposed acquisition. 

So we can expect districts and even entire states which rely heavily on the MAP test to be encouraged to buy as much HMH curriculum as possible. That way they can teach directly what is on their standardized tests.

That is assuming, of course, the acquisition agreement is approved after a 90-day regulatory review period. 

To be honest, I would be surprised if there are any objections. 


 
Such cozy relationships already exist with other education companies. For example, Curriculum Associates provides the aforementioned curriculum for its own i-Ready assessment.

It’s ironic that an industry built on standardization – one size fits all – continues to take steps to create books, software and courses aligned with specific tests. It’s almost like individuating information to specific student’s needs is beneficial or something. Weird!

After all, if these sorts of assessments can be gamed by increased access to materials created by the same corporate entities that create and grade the tests, are we really assessing knowledge? Aren’t we just giving students a score based on how many books and software packages their districts bought from the parent company? Is that really education? 

I remember a time when curriculum was determined by classroom teachers – you know, experts in their fields, not experts in the corporate entity’s test du jour. 

But I guess no one was getting rich that way…

NWEA used to be focused more on formative assessments – tests that you took several times a year before and sometimes even after the big summative state assessment to determine if you were progressing toward passing the high stakes goal. However, in 2021, the company acquired assessment-related technology from Educational Testing Service (ETS) and took over several state contracts from Questar Assessments. This includes contracts for New York, Georgia, Mississippi, and Missouri.

This made NWEA attractive to HMH which had, itself, consolidated into mostly educational technologies and sold off most of its interests in book publishing and assessments. In fact, various versions of the company from Harcourt to Houghton Mifflin Harcourt used to be considered one of the big 4 standardized testing companies until only a decade ago. With revenues of $1.37 billion in fiscal year 2014, for example, the company held a 44% market share including Common Core instructional resources.


 
However, in 2018 it divested its Riverside clinical and standardized testing (Riverside) portfolio to Alpine Investors, a private equity firm based in San Francisco, for a purchase price of $140 million, and then sold its publishing assets in 2021 to HarperCollins.


 
Then in February of 2022, New York-based private-equity firm Veritas Capital acquired HMH at a price of $21 per share, or about $2.8 Billion. And under Veritas, HMH acquired NWEA and the two companies will work together to do many of the things that HMH used to do by itself – like a golden dragon perched atop the standardized testing treasure trove.

All for the benefit of Veritas Capital.

Make no mistake, the investment firm wouldn’t have become involved if it couldn’t make a profit off the situation. That’s what it does – through scandal after scandal.

Founded in 1992 by the late investment banker Robert McKeon (who died by suicide after mounting improprieties came to light), Veritas Capital began its life buying up government contractors and forming close ties with former senior government officials. Of the company’s many defense-related investments, the most infamous was its 2005 purchase of DynCorp International, a shady company involved in the US’s Iraq and Afghanistan wars.


 
Under Veritas ownership, DynCorp benefited from lax oversight, frequently billed the government for work that was never requested, and was embroiled in a sex-trafficking scheme, according to reports. 

Veritas also made headlines when a company it bought in 2008, Global Tel-Link, a telecommunications company that provides telephone services for prison systems, racked up exorbitant fees on calls to inmates. 

In 2006, the firm acquired MZM Inc., an intelligence contractor, which was investigated for providing bribes to Rep. Duke Cunningham, R-Calif., in exchange for help obtaining Pentagon contracts. 

Throughout its history, Veritas has fostered close ties to government officials. Campaign finance records show executives at the investment firm have given over $100,000 to various politicians, mostly Republicans. In 2014, Veritas paid Bill Clinton $250,000 for a speech.

The New York Times reported in 2001 that numerous retired generals were on Veritas’ payroll and the company used such ties to the Pentagon and frequent appearances in the media to boost Veritas-owned military contractors, including DynCorp.

And now the little investment firm that could has its sights on the standardized testing game.

Why?  

Because there’s gold in them thar tests!

Taxpayer money, that is.

Current Veritas’ CEO and Managing Partner Ramzi Musallam has taken the firm from $2 billion in investments in 2012 to $36 billion in 2021 doing things just like this.

Musallam focuses on technology companies like HMH that operate in sectors dominated by the US federal government such as standardized testing. After all, the only reason public schools throughout the country have to give these assessments is federal law. It’s a captive market paid for by tax dollars.  

We could just let teachers teach and then assess their students in whatever ways seem most accurate and fair. Or we could continue to rely on corporations to do it for us without any real proof that their products are better or even as good as what your local neighborhood educator could provide.

Veritas is banking on the latter.


 
America spends $6.8 trillion a year on defense, health care and education – markets dominated by the government. 


 
 
“These are government-influenced markets, no doubt about it, and being close to how the government thinks about those markets enables us to understand how we can best invest,” Musallam said. 


 
So this merger of two of the most influential education companies in the US is great news for investors – and terrible news for taxpayers who will be paying the bill. 


 
For students and teachers – it’s more of the same. 

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The MAP Test – Selling Schools Unnecessary Junk at Student Expense

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School districts are easy targets for grifters.

Corporations everywhere are trying to sell them unnecessary junk and pocket wads of taxpayer cash.

The Measures of Academic Progress (MAP) test is a particularly egregious example of this, but let me begin with a more everyday example.

I’m a public school teacher in western Pennsylvania, and when I returned to school this week before classes started, I noticed my stapler was irreparably jammed from last year.

Normally, I’d just go out and buy another one. But I was running out of time to get things done, so I went to the office and asked if they had any staplers.

As luck would have it, they did.

The secretary lead me to a closet full of brand new Swingline staplers.

I thanked her, took one back to my room and started stapling.

Three staples in, it was irreparably jammed.

When I returned home that evening and complained to my family about the woes of the day, my sweet 13-year-old daughter offered me a stapler we had around the house.

When I brought it to school, it worked like a dream.

It wasn’t some top of the line model. It was another basic Swingline stapler. It was slightly less boxy and more modern than the kind I got from the office. But it worked. That’s the important difference.

So why did the office have a closet full of faulty staplers?

Because most teachers – unlike me – know the staplers the district buys are crap. You have to purchase your own supplies.

But think of the money wasted here!

The basic model sells for almost $14 on amazon.com.

Those staplers – that many staplers – probably add up to hundreds of dollars.

And they don’t even work!

Sadly, the full extent of the waste district-wide is much farther reaching than just the staplers.

Later that very day, teachers in my building were forced to sit through a virtual training on the MAP test.

This is an assessment made by Northwest Evaluation Association (NWEA), a so-called non-profit organization out of Portland, Oregon.

The company claims its assessments are used by over 9,500 schools and districts in 145 countries – but none is more popular than the MAP.

Some states even require the MAP as part of their standardized testing machinery. However, in the Commonwealth, the MAP is used as a pre-test or practice assessment by districts that elect to pay for it.

My building – the middle school – used a variety of different assessments throughout the years for this purpose – IXL, CDT, etc.

However, things are changing this year. No, we’re not getting rid of these pretests altogether – why enact sane policy now after a decade of wrongheadedness!?

My district had used the MAP consistently for years at the elementary schools, so someone in administration thought it made sense to bring it to the middle school now and eventually institute it in the high school, as well.

Do we really need an assessment BEFORE the state mandated assessments?

Heck no!

Classroom teachers give enough assignments and tests of their own to know where their students are academically throughout the year. We grade them after all. What do you think that’s based on – guessing?

But certain administrators just love these pre-tests. They love looking at spreadsheets of student data and comparing one grading period to another. They think if the numbers go higher, it will be proof they’re good principals and functionaries.

It’s pathetic to be honest. What a waste of taxpayer dollars that could be used for actual learning! What a waste of class time that could be used for actual teaching!

And what a negative impact these assessment actually have on students and their learning!

For instance, at the MAP training, teachers were told the assessment’s job was to show how our students were doing in Reading, Math and Science compared with an average test taker.

How is that useful?

I don’t teach average test takers. I don’t even teach average students.

How is constantly comparing them to a norm going to help them improve?

If I went on a diet and stepped on the scale, learning that my weight loss wasn’t as high as an average dieter would not help me stay away from sweets. If anything, it would inspire me to go on a binge in the snack drawer.

It’s the same with my students. Constantly pounding into them how below average their scores are does not inspire them to do better. It teaches them that they cannot do what is being asked of them so they stop trying.

When learning a skill, it doesn’t help to know how well others are or are not learning that same skill. It matters how much you are learning in comparison to yourself. Yesterday I knew THIS. Today I know a bit MORE. Who cares what the so-called average learner can do!?

Students learn at their own rates – sometimes faster, sometimes slower. We don’t quicken the timescale with needless comparisons.

But no matter how many times I say such things to administrators or paid trainers from NWEA, they just don’t get it.

At this training, the instructor actually wanted to know what “elevator speech” teachers were going to give to parents about why the MAP was important!

It’s bad enough we’re being forced to give this crappy assessment, but now you want us to spout propaganda to the very people paying our salaries!?

Why not invite us to the school board meeting and ask us what we really think of this initiative? Why not have us submit comments anonymously and have them read publicly to the school board?

But of course not! That would be actually valuing the opinion of the people you’ve hired to teach!

It’s no wonder the trainer was anticipating blow back. Many parent and teacher groups across the country have opposed the MAP test. Most famously in 2013, teachers at several Seattle schools lead by Garfield High School actually refused to give the MAP test.

Having trusted teachers sooth community worry with corporate propaganda would be a big win for the testing company.

However, I’ll give the trainer one thing – she understood that the MAP assessment scores would not be useful unless students could be encouraged to take the test seriously. Nobody tries their best at something they think is unimportant.

Her solution was two-fold. First, NWEA has produced several propaganda videos to show students why the test is important.

I can imagine how much they’ll love that!

Second, the MAP is an adaptive test taken on a computer or iPad. And it actively monitors the students taking the test.

If its algorithm determines that students are answering questions too quickly or “rapid guessing,” the program pauses the student test.

Teachers are supposed to monitor all this on a screen and intervene when it occurs. We’re supposed to counsel kids not to just guess and then allow them back on the test. If the algorithm still thinks students are guessing, we’re supposed to suspend their test and make them take it all over again.

You know, I did not get a masters in education to become a policeman for a standardized testing organization.

Moreover, this is exactly the kind of test proctoring that would get me fired if I tried it during the state mandated Pennsylvania System of School Assessment (PSSA). I would be guilty of violating test security.

Teachers throughout the state have to take on-line classes every year about what we are and are not allowed to do during the PSSA test. Stopping students who seem to be guessing, is not allowed. I’m not even allowed to point out if a student skipped a question on the test!

I certainly can’t scrap a PSSA test that I think a student didn’t give his best effort on and make him do it again!

So how exactly is this MAP test a practice for the real thing!?

Even under the best of circumstances, it’s an artificial environment where scores are massaged to give an unrealistic picture of how students will do on the PSSA.

Of course, administration at my school has one more trick up its sleeve to get students to take the MAP test seriously.

Like the CDT, IXL and other assessments before it, administrators plan to use MAP scores to make decisions about which classes students can take in the next grade. Students in the advanced classes must test well on the MAP or be denied access to this class in subsequent years. Students who score badly on the MAP may have to take the remedial class.

And unlike the PSSA or Keystone Exams – assessments required by the state – administrators are trying to forbid parents from opting their children out of the MAP test.

State test – you can opt out.

Local assessment – you have to take it. Or else!

I wonder if enough parents will complain to the school board about such behavior or just give up and enroll their kids in the local charter school or the private parochial school located RIGHT NEXT DOOR!

As if this all wasn’t counterproductive enough, it’s also a huge waste of money.

Though NWEA claims to be a non-profit, the company posted $166,775,470 in revenue in 2020 – the most recent year available. Its CEO Chris Minnich made $397,582.

These people are making lots of money off this standardized testing baloney!

According to a 2015 brochure from NWEA about the MAP test, it costs $13.50 per student to take the test every year. And that’s just for the Reading and Math. It costs an additional $2.50 per pupil for the Science test.

So if we estimate 1000 students at the elementary and middle school level, that’s roughly $16,000 a year to take the test.

And that doesn’t include the price of trainings like the one I had to sit through this week.

According to that same brochure, the cost for a single days training is $4,000, though sometimes it can be reduced to $3,500 if you buy the right package.

Trainings can go up to $40,000 for multiple days and an in-person trainer.

I wonder how much money my district flushed down the toilet on this garbage.

I look in my classroom closet at the crumbling books, and wonder.

I look at my steadily increasing class sizes and wonder.

My district doesn’t need the MAP test.

We need a test of basic decency for decision makers.

Like this post?  You might want to consider becoming a Patreon subscriber. This helps me continue to keep the blog going and get on with this difficult and challenging work.

Plus you get subscriber only extras!

Just CLICK HERE.

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I’ve also written a book, “Gadfly on the Wall: A Public School Teacher Speaks Out on Racism and Reform,” now available from Garn Press. Ten percent of the proceeds go to the Badass Teachers Association. Check it out!