Silencing School Whistleblowers Through Social Media 

 
I used to write a thriving blog. 


 
A month and a half ago.  


 
But as soon as the New Year dawned, my readership dropped to the tiniest fraction of what it had been in 2021. 


 
I went from about 1,000 readers per article to a few hundred.

 
 
Overnight.  


 
How does that happen?  


 
I suppose it could be that people are sick of me.  


 
Maybe my writing just isn’t what it was and readers are tired of hearing about the same old topics over and over again.  


 
Education and civil rights. That stuff is just so 60 days ago! 


 
Yet look at the reality. School boards are banning Holocaust narratives like Art Spiegleman’s “Maus.” State governments are passing laws to restrict what teachers can say in the classroom or make their jobs more untenable so even more leave the profession.  


 
I just can’t believe that in light of such a flame dancing ever more quickly down an ever-shorter fuse that people aren’t interested in reading about how to stomp it out. 


 
From conservative scholars supporting standardized testing to local athletic leagues saying racism is a matter of both sides. From the effect on education of constantly depriving teachers of planning time to the continuing trauma of Coronavirus raging through our schools as decision makers refuse to take necessary precautions to protect students and staff.  


 
The readership is there.  


 
It’s the method of distribution that’s the problem.  


 
And that method is social media.  


 
It’s been this way since I began the blog back in July of 2014.  


 
I write an article then I post it to Facebook and Twitter.  


 
The later platform has never been a huge draw for me. But until recently Facebook was my bread and butter.  


 
My work was posted on message boards and in online forums and organizations’ pages focused on the issues I write about.  


 
After the first year, the result was hundreds of thousands of readers annually.  


 
But then as Facebook began trying to monetize the distribution of posts beyond a person’s local friend circle, those numbers started to drop.  


 
I went from 446,000 hits in 2015 to 222,000 last year.  


 
It’s demoralizing but not because of any need for fame. 
 


I don’t need to have thousands of people hang on my every word. This isn’t about ego.


It’s about change.  


 
I write this blog to get the word out about what’s really happening in our public schools. And to try to push back against the rising tide trying to destroy my profession.  


 
Mass media is not particularly kind to educators like me.  


 
Even when journalists are writing about schools and learning, they rarely ask classroom teachers their opinions. Instead, the media often turns to self-appointed experts, think tank flunkies, billionaire philanthropists or politicians.  


 
It’s like they can’t even conceive of the fact that someone with a masters degree or higher in education who devotes her whole life to the practice of the discipline has anything worthwhile to say.

 
 
So many of us have taken to the blogosphere to circumvent the regular media channels.  


 
We write out our frustrations. We tell our truths. We give a peek of what it’s like in our public schools, an educated opinion about the ills therein, and how to fix them.  


 
But as time has worn on, more and more of us are leaving the field. We’re abandoning the classroom and the Web.  


 
We’re giving up.  


 
And even those like me who are still desperately sounding the alarm every week are being silenced.  


 
Frankly, I don’t know what to do about it. 


 
I know Facebook is trying to pressure me into paying the company to more widely distribute my articles.

 
 
If I give them $50-$100 a week, they promise to deliver my work as widely as they used to do when I didn’t have to pay for the privilege.  


 
Actually, it wasn’t Facebook that delivered it. It was people on Facebook.  


 
People who really cared about what I had to say would see it and share it with others.  


 
But now there’s a strict algorithm that determines what you get to see on your page. And if it says you’re invisible, then POOF! You’re gone and the people who would most enjoy your writing and want to pass it on don’t get the chance.


 
It’s undemocratic in the extreme but totally legal because Facebook is a for-profit company, not a public service.  


 
It’s not about the free expression of ideas. It’s about making money.  


 
And so people like Joe Rogan make millions on their podcasts spreading science denial, vaccine disinformation and racist dog whistles.  


 
A guy like me just trying to make the world a better place?  


 
I get silenced.  


 
I guess when money is speech, poverty is the real cancel culture.  


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I’ve also written a book, “Gadfly on the Wall: A Public School Teacher Speaks Out on Racism and Reform,” now available from Garn Press. Ten percent of the proceeds go to the Badass Teachers Association. Check it out!

Facebook is Censoring Your Favorite Bloggers

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Have you seen me?

 

Probably not.

 

In fact, you’re probably not even seeing this right now.

 

Though you may have read and enjoyed my articles in the past, though you may still want to have the opportunity to see and enjoy my posts in the future, you probably aren’t seeing them anymore.

 

The reason? Facebook has employed a new algorithm to determine exactly what you’re allowed to see on your news feed.

 

Like a parent or a government censor, they are scanning your content for certain words, judging your posts based on interactions, and otherwise making choices on your behalf without your consent.

 

Unless someone pays them to do otherwise. Then they’ll spam you with nonsense – fake news, lies, propaganda: it doesn’t matter so long as money is changing hands.

 

So homegrown blogs like this one are left in the dust while corporations and lobbyists get a megaphone to shout their ideas across social media.

 

Look, I don’t mean to minimize what Facebook does. There’s a ton of information that comes through the network that COULD be displayed on your screen. The company uses an algorithm – a complex set of steps – to determine exactly what to show you and when. But instead of basing that solely on who you’ve friended and what you’re interested in, they’ve prioritized businesses and shut down the little guy.

 

Since Facebook made the change in January, my blog only gets about 40% of the hits it did in years passed. And I’m not alone. Other edu-bloggers and organizations dedicated to fighting school privatization and standardization are reporting the same problems – our voices are being silenced.

 

And all this is happening after a series of Facebook scandals.

 

After the whole Cambridge Analytica outrage where Facebook gave the data of 87 million users – without their consent – to a political analysis firm that used it to help elect Trump…

 

After Facebook sold more than $100,000 in advertisements to Russian bots in 2016 who used them to spread propaganda to help elect Trump…

 

After enabling the spread of hate speech in Myanmar which allowed the military to engage in “ethnic cleansing” of the Rohingya Muslim minority – which has forced 700,000 people from their homes and across the border into neighboring Bangladesh…

 

After all that, Facebook still pretends that changing its algorithm is simply a way to crack down on “fake news.”

 

It’s not.

 

They are controlling information.

 

They are policing free expression.

 

They are NOT cracking down on falsehoods and deception.

 

In fact, much of what they’re doing is completely devoid of ideology. It’s business – pure and simple.

 

They’re monetizing the platform. They’re finding new and creative ways to squeeze content providers to gain access to users’ news feeds.

 

This won’t stop propaganda and fabrications. It just charges a fee to propagate them.

 

It’s the same thing that allowed those Russian bots to spread Trump-friendly lies in 2016.

 

It’s pay-to-play. That’s all.

 

Founder and CEO Mark Zuckerberg characterized the change in January of 2018 as prioritizing content from “friends, family and groups.”

 

Zuckerberg admitted this means it will be harder for brands and publishers to reach an audience on the social media platform – unless they pay for the privilege. That’s significant because even though organic reach had been diminishing for some time, this is the first time the company admitted it.

 

Zuckerberg wrote:

 

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

 

What are “meaningful interactions”?

 

Apparently, what the company calls active interactions are more important than passive ones. So commenting and sharing is more important than just liking something.

 

In practice that means if you comment on someone’s post, you’re more likely to see things by that person in the future. And if they respond to your comment, their post gets seen by even more people.

 

Reactions matter, too, as does the intensity of those reactions. If people take the time to hit “Love” for a post, it will be seen by more people than if they hit “Like.” But whatever you do, don’t give a negative reaction like “Sad” or “Angry.” That hurts a post’s chances of being seen again.

 

I know it’s weird. If someone shares a sad story about their mother with cancer, the appropriate response is a negative reaction. But doing so will increase the chances the post will be hidden from other viewers. Facebook wants only happy little lab rats.

 

Sharing a post helps it be seen, but sharing it over messenger is even better. And just sharing it is not enough. It also needs to be engaged in by others once you share it.

 

Video is also prioritized over text – especially live video. So pop out those cell phone cameras, Fellini, because no one wants to read your reasoned argument against school privatization. Or they may want to, but won’t be given a chance. Better to clutter up your news feed with auto-playing videos about your trip to Disneyworld. I suppose us, social justice activists, need to become more comfortable with reading our stuff on camera.

 

And if you do happen to write something, be careful of the words you use to describe it. The algorithm is looking for negative words and click bait. For example, if you ask readers to like your posts or comment, that increases the chances of Facebook hiding it from others. And God forbid you say something negative even about injustice or civil rights violations. The algorithm will hide that faster than you can say “Eric Garner.” So I guess try to be positive when writing about inequality?

 

Do you happen to know someone famous or someone who has a lot of Facebook followers? If they engage in your posts, your writing gets seen by even more folks. It’s just like high school! Being seen with the cool kids counts.

 

One of the best things readers can do to make sure they see your content is having them follow you or your page. But even better is to click the “Following” tab and then select “See First.” That will guarantee they see your posts and they aren’t hidden by the algorithm.

 

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I know. I know.

 

This is all kind of silly, but Facebook is a private corporation. It should be allowed to control speech however it likes. Right?

 

Wrong.

 

The social media giant collects a ton of data about its users and sells that to advertisers. As a user, you have to make that Faustian bargain in order to gain free access to the platform. However, as we’ve seen, that data can be used by political organizations for nefarious ends. Private business cannot be trusted with it.

 

Moreover, there is the echo chamber effect. Facebook controls what users see. As such, the company has tremendous power to shape public opinion and even our conception of reality. This used to be the province of a free and independent press, but after media conglomeratization and shrinking advertising revenues, our press has become a shadow of its former self.

 

In order to maintain a democratic system that is not under the sway of any one party, faction or special interest group, it is essential that social media providers like Facebook become public utilities.

 

It must be regulated and free from manipulation by those who would use it for their own ends.

 

The way things are going, this seems more unlikely than ever.

 

Our democracy is a fading dream. Fascism is on the rise.

 

But if we want even a chance of representative government, we need to reclaim social media for ourselves. We need control over what we get to see on Facebook – whether that be a school teacher’s blog or your cousin’s muffin recipe.

 

In the meantime, do what you can to take back your own news feed.

 

If you want to keep seeing this blog, follow me on Facebook and click “See First.” Hit “Love” on my content. Comment and share.

 

The only thing standing in our way right now is a brainless computer algorithm. We can outsmart it, if we work together.

 

Hope to be seeing you again real soon.

Two Theories Why Facebook Keeps Blocking Me When I Write About School Privatization

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Facebook blocked me.

 

Again.

 

What did I do?

 

Did I post Russian-sponsored propaganda?

 

Nyet.

 

Did I post Nazi or racist memes?

 

Nein.

 

Did I post fraudulent or debunked accounts of factual events?

 

No.

 

So what did I do?

 

I had an opinion.

 

I took that opinion and wrote about it. I backed it up with facts, analogies, literary references and examples from my own experience as a classroom teacher in public school.

 

I took all that, wrote it up in a blog called “The False Paradise of School Privatization,” and posted it on Facebook.

 

It was the same kind of thing I do several times a week.

 

Write a blog. Post it on various Facebook pages and on Twitter.

 

And wait to see if anyone reads it.

 

But this time – BOOM!

 

I hadn’t even posted it to a handful of pages before the cyber arm of Mike Zuckerberg’s robo-security came down on me.

 

The same thing happened in October when I wrote an article called “School Choice is a Lie. It Does Not Mean More Options. It Means Less.”

 

I had hoped that that first time was just a fluke or that by now I had since sufficiently proven myself to be a human being and not some nefarious bot.

 

But no such luck.

 

After posting my latest article a few times on Monday, I got this message:

 

“ACTION BLOCKED

 

You have been temporarily blocked from performing this action.”

 

And I got a choice of clicking on:

 

“This is a mistake”

 

Or

 

“OK”

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So I clicked on “This is a mistake,” and got the following:

 

“Thanks for letting us know.”

 

My only choice was to click “OK.”

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At some point I got a message telling me that I was blocked until Dec. 11 – a full week from my offense.

 

And now I have limited use of the social media platform.

 

I can still see posts.

 

I can like posts.

 

For some reason, I can even post and comment on my own page. But I can’t comment or post on other pages without getting the same error message.

 

At least I can’t do it consistently.

 

I’ve experimented and found that sometimes I can share posts to different pages. Sometimes I can’t.

 

It’s a bizarre, wonky system.

 

And it gets in the way of my work as an education blogger.

 

Facebook has more than 1.5 billion accounts. That includes more than 80% of all Americans.

 

Sharing my blog on the site gets me more readers than anywhere else.

 

Twitter is great and certainly more free. But when you push out a tweet, no one sees it unless they’re looking at their feed at that exact moment. Unless it gets retweeted – or you’re a famous unhinged former reality TV star turned President, then people seek out your own personal brand of nuclear-apocalypse-threatening madness.

 

So why does this keep happening to me?

 

I have two theories.

 

1) I am being purposefully censored by Facebook.

 

2) Facebook algorithms are targeting me because of how I post.

 

Let’s look at the first theory.

 

 

Could someone be actively censoring me?

 

Yes.

 

The proposal has a certain plausibility because the powers that be at Facebook undoubtedly disagree with what I have to say.

 

Mark Zuckerberg, Facebook’s founder, is a huge supporter of edtech, standardized testing and school privatization. He’s spent hundreds of millions of dollars trying to make public schools rely more heavily on high stakes tests, evaluating teachers on their students’ scores and pushing Personalized Education software packages on public schools. And when that doesn’t pan out, he’s even backed his own charter schools to do the same.

 

But that’s not all.

 

Since early January of this year, he’s had Campbell Brown on the job as the arbiter of truth for his on-line platform.

 

That’s right.

 

Brown, a school privatization lobbyist and former NBC and CNN personality, heads Facebook’s News Partnership Team.

 

The newly created position was part of Zuckerberg’s attempt to limit fake news on his social media platform while prioritizing information in the mainstream media.

 

What exactly is fake news? Whatever Campbell Brown says it is.

 

This is quite a lot of power to give one person, especially someone who has a reputation for partisanship.

 

Brown, after all, co-founded a charter school propaganda network called The 74, funded – unsurprisingly – by Betsy DeVos, Republican mega-donor and current Secretary of Education.

 

After leaving the anchor’s desk, Brown has had a second career helping corporations destroy public schools and public school teachers.

 

And she does. Not. Like. Me.

 

Let’s just say we’ve gotten into a few Twitter skirmishes.

 

When she became the face of a New York lawsuit attacking teacher tenure in 2014, she received a tidal wave of public backlash. So she went on the Colbert Report to complain about how those fighting for workplace protections for themselves and their students were “silencing the debate” on how best to reform public education.

 

I responded with a blog called “Shhh! Who’s Silencing the Debate on Real Education Reform” claiming that Brown was actually doing the very thing she claimed to be decrying in shutting out teachers’ voices and rights.

 

She responded by cherry picking her rudest critics and tweeting “Sorry Steve but sadly this is not what I characterize as debate,” as if I had had anything to do with these comments.

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As if any movement should be judged by its most extreme elements.

 

As if attacking someone’s job, someone’s kids and their future was fine so long as you did so with a smile and a polite comeback.

 

I don’t condone personal attacks, but I certainly understand them. In any case, Brown used the extreme fringes of her critics to condemn us all and conveniently refused to engage us – even those who had been unceasingly polite.

 

That lawsuit eventually failed, but Brown somehow landed on her feet.

 

Now she’s the one who gets to choose truth and falsity on Facebook.

 

Could she be actively working against people like me?

 

Yes.

 

Could she be directing Facebook’s programmers to select against posts that are negative to her pet projects?

 

Yes.

 

But there’s no way to know if she’s actually doing it.

 

Which brings me to my second theory.

 

Perhaps mindless Facebook algorithms are targeting me because of how I post.

 

I do, after all, try to post my articles on as many pages as I can.

 

They’re mostly pages focused on education and education policy with a few political and anti-racism sites thrown in, too.

 

Maybe I’m posting too quickly.

 

I might be triggering one of Zuckerberg’s bots to think I’m a bot, too, spamming up the works with advertising.

 

However, there’s a few problems with this theory.

 

Let’s say it’s true.

 

Why would that, alone, be reason to block me?

 

I’m not posting advertisements. I’m not asking for money. My blog doesn’t sell adds other than those WordPress puts on there, itself, so I can keep the page for free.

 

If an algorithm is stopping me because it thinks I’m unfairly selling something, it’s the result of some badly written code, indeed.

 

When programmers write code, that’s not impartial. It betrays their values. It betrays certain decisions about what’s acceptable and what isn’t.

 

For instance, I keep getting advertisements from Facebook asking me to pay money to the social media network so that they’ll post my articles on other people’s site for me.

 

I get reminders like “Boost this post for $3 to reach up to 580 people.”

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Oh, really?

 

So I’m blocked because I posted my own writing to sites that have accepted me as a member and whose membership includes many I consider friends and colleagues. But for a fee, Facebook will post that same article to various sites filled with people I’d consider to be complete strangers.

 

Somehow that doesn’t “violate community standards” – the reason they said they blocked me in October.

 

This is very telling.

 

It seems to indicate that there is nothing wrong with what I’m doing, per se. It’s just that Facebook wants to encourage me to let them do it for me – so they can monetize my account.

 

They’re stopping me from doing this on my own, because they think I’m a sucker who should pay them for the right to communicate with others.

 

And that’s a very real possibility.

 

These blockages may not be political. They may be a simple marketing strategy.

 

So what can I do about it?

 

Well, first I need to wait a week until my account is unfrozen and I get back all the features Facebook users usually enjoy.

 

Then I can try to go back to the way things were posting my articles at all my favorite virtual watering holes.

 

Only slowly.

 

Much more slowly.

 

I figure if I only post once every five minutes or so, I can have my article at all the places that seem to like having them in about the course of an evening.

 

But I have a life, damn it!

 

I can’t spend the twilight hours posting and waiting and posting and waiting.

 

I guess another alternative is to rely on friends to post for me.

 

Spread the love.

 

Have others circulate my articles far and wide.

 

And that’s a great strategy. It’s very hard for Facebook to do anything about it.

 

But it requires me to impose on others. I don’t like doing it.

 

My readers, friends and supporters have lives, too.

 

They have more important things to do than post my writing all over the Internet.

 

So where does that leave me?

 

I’m not sure.

 

If I continue as I have, I’m bound to be blocked and thrown in Facebook Jail again.

 

Even if I don’t, I’m at the mercy of the wealthy elites who control the network.

 

And if the FCC does away with Net Neutrality, as they’re threatening to do in a matter of days, it may not even matter.

 

Regardless of where I post on Facebook, my blog site will probably be slow to the point of molasses and maybe even shut down entirely.

 

This is the brave new world of the plutocracy unrestrained.

 

This is American fascism triumphant.

 

I am only a single point of the resistance.

 

My voice is only as powerful as those who share it.


 

If Facebook, Twitter or WordPress somehow takes me down, I’ve written a book, “Gadfly on the Wall: A Public School Teacher Speaks Out on Racism and Reform,” now available from Garn Press. Ten percent of the proceeds go to the Badass Teachers Association. Check it out!

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I Was Blocked From Facebook for Criticizing School Privatization

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“Journalism is printing what someone else does not want printed: everything else is public relations.”
-George Orwell

 

I have had many strange experiences as an education blogger.

People have adapted my writing into a play.

People have written to express a sincere desire for my death.

I’ve had a teacher send me pictures of essays his composition students wrote in response to one of my articles.

 
And I’ve had people email my workplace demanding I be fired.

I guess Internet fame is a mixed bag.

But after more than three years of blogging about education and social justice issues while teaching in the public school system, there’s one thing I’ve never experienced before: censorship.

This is social media, after all.

I’ve got no advertisers to please, no editor breathing down my neck. I can write whatever I want.

That’s the benefit of being a blogger. No one can stop you from telling the truth.

Well, no one except Facebook, apparently.

For the first time in my blogging career, I was blocked from Mark Zuckerberg’s social networking platform because I had the audacity to post my blog to it.

Now keep in mind I’ve been doing just that every week since July, 2014.

Moreover, the article I posted was in no way different from my previous work.

The article is called “School Choice is a Lie. It Does Not Mean More Options. It Means Less.” You can read it HERE

But almost as soon as I posted it to the Facebook page I keep for my blog, Gadfly on the Wall, I got a message saying I was blocked for a week for “violating community standards.”

What community, exactly, is that?

My article contains no hate speech. For once I even managed to control my own potty mouth.

This is just an examination of why charter and voucher schools reduce options for parents and students – not increase them.

It’s an argument. I lay out my reasons with reference to facts and make numerous connections to other people’s work and articles.

I don’t understand how that “violates community standards.”

A blogger friend of mine tells me that someone probably saw my article and reported it to Facebook as spam. That’s happened to him multiple times, he says, especially when he criticizes groups like Teach for America.

Perhaps that’s what’s happened here.

Some folks get so furious when I criticize their charter and voucher schools.

Maybe they saw my latest piece and just wanted to silence me.

I don’t know.

I suppose another option is that it came from Zuckerberg, himself.

He’s a big fan of school privatization. Perhaps he changed Facebook guidelines to crack down on people like me who throw shade on his pet school reforms.
Or maybe my work was targeted because I’m critical of President Donald Trump. I did, after all, write an article this week called “Donald Trump is a Pathetic Excuse For a Human Being” that includes a picture of the chief executive as a poop emoji.

 

Or maybe it was the National Rifle Association (NRA). The article before the school privatization piece was called “Guns and Profit – Why We’ll Do Absolutely Nothing New After This Las Vegas Shooting.” It was picked up by Commondreams.org, the LA Progressive and other left-leaning sites. Perhaps the firearms lobby had had enough.

Who knows? I’ve pissed off a lot of people in three years.

But I find it hard to believe I was actively targeted. I mean, this is still America, right?

Right?

Another option might be a rogue algorithm.

Facebook is known to use various processes or sets of rules to govern calculations about what should and should not be allowed on the site. After all, they can’t leave all these decisions to living, breathing, human beings. That would cost too much money. Better to leave it to bots and computers.

Perhaps something in my article tripped their robotic alarm bells. (ROBOT VOICE: He’s against Competency Based Education! EXTERMINATE!)

I guess I’ll probably never know.

In the meantime, Twitter is still open for my business. I can still share links in 140 characters or less – with hastags. And, the best part is that Trump might see it!

But what about friends not on the Twitterverse?

How do I even let people know what happened to me? Send a million separate emails!? Pick up the phone and – yuck – talk to people!?

I sent a note to friends through Facebook Messenger about what happened, but that soon stopped working on me. I can’t message anyone else now. Still, the story seems to have leaked.

People who know what’s happened have been kind enough to share the article. It’s being read and appreciated.

I don’t know if my Facebook imprisonment has had a major effect on its distribution. But it’s probably had some dampening effect.

I have to admit, it’s kind of frustrating.

After all this time, many of us rely on Facebook for so much. I’m a member of the Badass Teachers Association, a group of more than 64,000 members who use the social media platform to discuss, plan and engage in various actions against corporate school reform. I’m also in United Opt Out National. It’s increasingly difficult for me to help plan our protest in Washington, DC, without Facebook.

It never really hit me before how much of our lives flow through this one network.

If someone wanted to disrupt political organizations dedicated to reforming the status quo, censoring people and posts on Facebook could be very effective.

I haven’t been silenced, but I’ve been effectively muted. Most of my readers see my work through Facebook. Without it, my writing is out there, but much fewer people probably are in contact with it.

So I suppose that brings me to you, intrepid reader.

Somehow you found this article.

Assuming Zuckerberg and his bots don’t change their minds, I probably won’t be able to post this article to Facebook. So if you saw it, you found it somewhere else. Or perhaps a friendly radical took a chance and posted it on Facebook, themselves, defiant in the possibility that the social media gestapo might crash down on them.

Will you please do the same?

Share my story.

Let the world know what happened to me today.

It’s not the most important thing that’s happened this week. And hopefully it will all be settled in seven interminable days. 168 hours. 10,080 minutes. But who’s counting?

Or – who knows – perhaps I’ll be cleared of all charges, write a new article and the same thing will happen when I try to post it.

I don’t know.

In the meantime, I’m going to spend some time off the computer.

Maybe I’ll open the doors and windows, let in some natural light and see what this “outside world” is like that people used to talk about.

See you in a week.

Live from Facebook Jail,

The Gadfly on the Wall

#FreeGadfly